How to Get Jewellery Valued


Items of jewellery tend to be amongst many people’s most prized possessions, whether they’re family heirlooms, wedding rings or antique treasures with personal significance. Many pieces have a high sentimental value to their owner, but the monetary value of jewellery can also be very important when it comes down to sorting insurance or selling a piece you no longer want. 

People choose to value their jewellery for both personal and legal reasons, and several different types of valuation exist because of this. The process of getting a piece valued is simple, but it’s important that you choose a trusted valuer who will give you a thorough and accurate breakdown of how much your jewellery is worth, particularly if you’re requesting a jewellery valuation for insurance purposes. 

To help answer any questions you might have about the valuation of jewellery, we’ve put together this comprehensive guide explaining everything you need to know about how to get jewellery valued. 

What is a Jewellery Valuation?

Jewellery valuation is the process in which a piece of jewellery is analysed to form an accurate description of what the piece is and verify how much it is worth. A document is produced detailing how its value has been arrived at, which will depend on the current market, the piece’s age, its function, purpose, and how it is going to be used.    

Why Do I Need a Jewellery Valuation?

There are several reasons why you might choose to get your jewellery valued, from seeking reassurance that you have bought a quality piece to finding out how much an inherited heirloom might be worth. One of the most important reasons that you should get your jewellery valued is because it’s a key part of the insurance process, and not having a valuation could affect an insurance claim if a piece is ever lost or stolen. 

If you own a particularly valuable piece of jewellery it’s worth noting that many insurance companies won’t reimburse you for a missing item unless you can give them an accurate valuation of how much it was worth. The most reliable form of proof, other than a receipt of the original purchase, is a jewellery valuation, which is why it’s so important that you get your pieces valued. The chances of loss or theft are usually low, but getting jewellery valued offers you peace of mind just in case the worst does happen.

Jewellery valuation may also be required in the case of a division of assets, or if a piece of jewellery has been passed down the family by a relative. If you are planning on selling a piece of jewellery, you may also want to get it valued so that you have a good idea of how much the item is worth, and can ensure you get a good price for it. 

How to Get Your Jewellery Valued

There are several different ways that you can get your jewellery valued, some more reliable than others. To get an accurate valuation of your jewellery, you will need to approach an expert offering valuation services and pay for your piece to be assessed, which is usually done in person. Online jewellery valuation is now also offered by a number of different companies, which is ideal if you live somewhere rural or don’t have any jewellery valuers nearby.

Some jewellers might be able to give you a rough estimate of the value of a piece if you just show it to them, but this will not be exact and also won’t be enough if you need to make an insurance claim. The best course of action is to get your piece professionally valued by a trusted and qualified expert, to ensure an accurate valuation that will come with all the necessary documentation.

Where to Get Jewellery Valued

There are several different options when it comes to choosing where to get your jewellery valued. These are: 

The retailer you purchased the piece from

Most jewellery stores, whether they are a high-street chain or an independent retailer, will be able to offer you a jewellery valuation when you purchase a piece. Depending on the size of the business, this might be done in-house or they might outsource the task to a trusted expert, which can sometimes be a timely process.

If you are getting your piece valued with the intention of selling it then you should be aware that a small portion of jewellers might not give you an entirely accurate value, hoping to buy the item from you and make a profit when they sell it on. This is a rare occurrence, but it is worth bearing in mind when you are choosing where to get a piece valued. 

A jewellery valuation day

Many high-street jewellers offer valuation days where members of the public can bring their jewellery and watches in to be assessed by an independent valuer. This is a good way to get a trusted valuation without having to find an expert independently, and the valuation process is usually quite quick.

Some jewellery valuation days can be very popular, so it’s worth checking if you need to make an appointment on the day or if you can just turn up when it is convenient to you.  

An auction house

If the piece that you are looking to get valued is an antique then you may be able to get a jewellery valuation done at an auction house that deals specifically in antique furniture and jewellery. Auction houses, particularly ones that deal with older pieces of jewellery, often have an in-house expert who can value your jewellery and give an accurate idea of how much it would sell for.

This option is only really useful if you are trying to sell a piece of jewellery and want an idea of how much it will be worth. It’s unlikely that you will be offered a proper jewellery valuation service that comes with the documentation needed for insurance, but if you’re only looking for a price for your piece then this isn’t an issue. 

A qualified jewellery valuer

The best place to get jewellery valued is an independent valuer who is a member of the Institute of Registered Valuers (IRV); the leading authority for jewellery valuation in the UK. The standards they use to value jewellery are regulated by the National Association of Jewellers, so you can be sure that your piece will be analysed by an expert and that the process will be thorough.

Many valuers will list whether they are accredited on their website, or you can use the IRV’s index to search for valuers that have been approved by them.

What to Expect from a Jewellery Valuation

A professional jewellery valuation will follow a specific set of processes that include cleaning, measuring and weighing your piece to determine its value. Your jewellery will also be photographed to provide an accurate record of what the piece looks like, and these photos will be included in your valuation document. 

Most high-quality jewellery valuations will include the following information in the final document you are given:

  • A covering letter
  • The determined value of the jewellery in the current market
  • A detailed description of the piece
  • Colour images of the jewellery
  • An insurance qualification for you to give to your insurance provider

Some valuations will also come with a glossary that includes information about how the piece has been valued, and additional notes explaining any specialist terminology used in the piece’s description.

How is Jewellery Valuation Calculated?

The value of a piece of jewellery is determined by the sum value of each of its parts, but also by the current market value of the material, style or type of the piece. Any damage that the item might have sustained, such as chips, scratches or missing parts, will detract from its value. 

After assessing, measuring, valuing and documenting each component of a piece of jewellery, such as the gemstones or the type of metal used, a jewellery valuer will then calculate the value of a piece by determining how much it is worth within the market for that type of item. This can involve a lot of meticulous research, particularly if your piece is rare or unusual, which is why the process of jewellery valuation can take time. 

How Much Will a Jewellery Valuation Cost?

Jewellery valuation is a time-consuming process, and therefore one that will cost you money. The price of valuation will depend on where you take your piece and also what kind of jewellery you are getting valued, so it is worth discussing cost with a valuer before you make a decision. 

It may seem expensive to simply get a piece of jewellery valued, but it’s a very worthwhile investment that means your item will be protected by insurance in the unlikely event that it is lost or stolen. 

Frequently Asked Questions

How often should I have my jewellery valued?

Part of your jewellery’s value depends on the current economic market, so it is advised that you have your jewellery valued every so often to make sure that the value is up to date. If you are valuing the piece because of insurance then your provider may tell you how often the piece needs to be valued, but a good guide is to visit a jewellery valuer every 3 to 5 years. 

What will a jewellery valuer ask me?

The first thing that a jewellery valuer will usually ask you is the purpose of the valuation and how you intend to use this information. They will then ask you about the history of the piece, including any previous values and whether you have any additional documentation relating to the piece. If you were given any certificates or authenticity records when you purchased jewellery then these should always be brought to a valuation, as this helps the valuer more accurately determine how much a piece is worth. 

How long does it take to value jewellery?

There is no standard time for a jewellery valuation, as every piece is unique and may require more research or analysis before a value can be reached. Your valuer will usually be able to work within a time limit if you require it, and some services can be done whilst you wait, but it’s always best just to ask how long the valuer expected the process to take. 

Valuing a piece of jewellery is very important, particularly if the piece is expensive or new to you. Whether you’re securing the necessary documentation for jewellery insurance or looking to sell a piece you no longer want, the process not only offers useful information but also provides peace of mind on the off-chance that your jewellery is lost or stolen. 

If you’ve had a piece of jewellery valued and are looking for a quick and easy way to sell it, you can click here to find out more about the services we offer at Jewellery Guru that make selling your second-hand jewellery simple.

Could you be the new face of Jewellery Guru? Find out how you can model and keep £4,000 of jewellery


We are looking for two people to become the new faces of Jewellery Guru. We’re not looking for professional models, we want everyday style icons, vivacious personalities and lovers of beautiful jewellery to help us show off our unique range.

We are offering the chance for you to model £4,000 worth of jewellery in a fabulous photoshoot to create new images for use across our website and social media, and even better – you get to take the jewellery home with you afterwards!

So what does it take to be in with a chance of becoming our new face of Jewellery Guru and winning £4,000 of jewellery? We are looking for people with a unique style, a keen sense of their own identity, an energetic personality and a passion for all things gold, silver and gemstone.

There are no restrictions towards a certain style of appearance or any specific age, gender or other demographic you must fit into. This opportunity is open to everyone who loves jewellery as much as we do!

If you think that’s you then read on below for more details on how to enter.

What You Will Win

We are looking for two winners to become the new faces of Jewellery Guru. Each winner will get:

  • A professional photoshoot modelling our show-stopping range of jewellery
  • Their photos shared on our social media and website
  • Copies of their photos to keep
  • £4,000 worth of jewellery to model and keep

Some of the beautiful jewellery on offer in this prize includes a sparkling pair of 9ct gold and diamond hoop earrings; a precious flower design diamond pendant, and an eye-catching 9ct yellow gold floral bracelet.

How to Enter

To enter simply fill in the form below including a caption telling us why you deserve to be the face of Jewellery Guru and a photo showing off your unique style and personality.

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How the Winners Will be Decided

From all of the entries received our judging panel at Jewellery Guru will narrow down a final shortlist of 25 entries.

We will then put out the shortlist to a public vote on Instagram. We will post each of the shortlisted 25 images on our Instagram page and the image which receives the most likes will be crowned our first winner.

From the remaining 24 shortlisted images our judging panel will select our second winner.

Winners will be contacted by email and announced via our website and social media channels.

The Need to Knows

The competition opens for entries at 0.00am on Monday 28th September and closes at 11.59pm on Sunday 8th November.

The shortlisted 25 entries will be announced on our Instagram page on Tuesday 10th November. Voting will open on 10th November and close on Sunday 22nd November.

Winners will be contacted on Monday 23rd November, and announced on our website and social media once acceptance of prize has been confirmed.

The photoshoot is intended to run in December with a date being confirmed with the winners upon acceptance of prize.

Make sure to read our full terms and conditions before entering.

How To Sell Jewellery Online


In the past, selling a piece of pre-loved jewellery was an arduous process of visiting auction houses and intimidating jewellery buyers, or risking a pawnbroker and hoping to be offered a fair price for your piece. Online adverts and daytime television shows suggest that the best way to sell a piece of jewellery is simply to cash for the highest bidder, but that is not the case. 

Nowadays there are many different options for selling your jewellery in an informed way and ensuring that you get the best possible price for a piece, including several platforms that offer free personalised advice throughout the process and can even take charge of selling your piece for you. If you’re ready to sell your jewellery, whether it’s an old family heirloom or just a piece you don’t wear anymore, there are a lot more options than you might think.

From valuing your pieces to the different platforms you can sell them on, here’s our expert guide to selling your jewellery. 

Do Your Research

Before you start looking at different options for selling your jewellery, it’s important that you properly understand the piece that you are selling so that you can accurately describe it to potential buyers and have a good idea of its value. The more you know about your piece of jewellery, the better position you will be in to sell it. 

Useful information to compile about your piece is its brand, the materials that it is made of, the age of the jewellery and whether it has any visible signs of wear. Depending on the piece and where you bought it from, you might have this information already from any documents that came with your jewellery when you first got it. If not, you can do a lot of the necessary research on the internet to learn more about your piece and get a rough idea of how much money it might be worth. 

Determine the Value

Your initial research should have helped you get a better idea of the value of your piece of jewellery, but this will only be a rough estimate. For more insight into how much a piece might be worth, you can visit several different jewellery buyers and auction houses and ask how much they would offer for it.

Comparing these prices will help you determine a more accurate value for your jewellery, as well as giving you different options for eventually selling your piece. It is worth noting however that these buyers may all be offering you less than the real value of your jewellery, as their main focus will be on making a profit. 

For a more trustworthy evaluation, you could take your piece to an independent jeweller, valuer or jewellery expert. Whilst this process might be more time consuming or costly, it is the best way to ensure that you get a fair price for your jewellery and that you understand its true value. 

How to Get Jewellery Valued

Getting your jewellery professionally valued is the best way to get an accurate idea of how much a piece is worth, and can be particularly helpful if you have inherited a piece of jewellery that hasn’t come with any information about its history. Many large jewellers offer customer valuation services, or you can approach an independent jewellery valuer to assess your piece.

Most valuers will give you a document after your piece has been valued, which will detail how much your jewellery is worth and what has been done to determine its value. This service will cost money, but it’s a very valuable investment if you’re looking for accurate guidance of how much you should be selling second-hand jewellery for.

Decide Where to Sell your Jewellery

Once you have done your research and have an accurate understanding of how much your jewellery is worth, your next step is to decide the best place to sell your jewellery. Where you decide to sell will depend on different factors, including how much your piece is worth and how quickly you would like to get money from selling it.

Here are some of the places you can sell your jewellery: 

Auction House

An auction house is a good place to sell a piece of jewellery that is particularly rare or old, as buyers will be attending auctions on the hunt for unique pieces. Many locations also have their own jewellery expert onsite to assess your piece before it goes up for bidding, so you can be confident that it will be sold for an accurate price.

The downside to selling jewellery at an auction house however is that there is no guaranteed sale of your piece, and auctions tend to be infrequent so it could take a while for your jewellery to be sold. Many auction houses also take a percentage of your profit as a selling fee, so it is not the best option for those hoping to receive the full value of their piece of jewellery. 


If your piece of jewellery isn’t particularly valuable, or you are just looking to sell it quickly, then your best option is to use a local pawnbroker. You will likely be paid in cash for your piece and the sale will be very quick and efficient, but you cannot guarantee that you will receive an accurate price for your jewellery.

Online Marketplace

More and more people are turning to the internet to find second-hand jewellery buyers and platforms to sell jewellery, with places such as eBay and Craigslist being particularly popular options. By selling your jewellery on an online marketplace like this you can set your own price for the piece and pick your buyer, and the process tends to be quite simple.

However, it can take a long time for jewellery to sell online, and again there is no guarantee that your piece will sell at all. Selling jewellery on a generalised online platform as well means that you won’t receive specialised help and knowledge on selling your piece, and could potentially be scammed. 

Independent Jewellery Shop

Many independent jewellery shops buy vintage or second-hand jewellery for a fair price and will be able to accurately value your piece and ensure that it is sold properly. Places such as London’s Hatton Garden are perfect for this, as you have a wide range of buyers to choose from.

This is a very time-consuming option however that is much harder for those who live in more rural areas, as well as potentially being quite a stressful way to sell your jewellery. If you’re willing to shop around then it’s a good option, but it won’t be suitable for everyone. 

Specialist Online Jewellery Company, such as Jewellery Guru

Selecting a jewellery community such as Jewellery Guru to sell your pre-loved jewellery is the best way to sell your pieces, as these platforms are run by jewellery experts who often offer the best possible prices for your jewellery. Their services are fast and easy to use, and you can feel confident that your piece is being sold on a trusted platform.

With Jewellery Guru, you can list your item for free on our site after taking photos and writing a description, using our team of experts to help with any issues or questions you have. Once it has sold you send the piece to us, and we take care of every aspect of the selling process including cleaning and refurbishing the piece. We also offer a VIP service that takes charge of the selling process, letting you sell your jewellery without any hassle.

How to Sell Jewellery Online

Selling jewellery online is a popular way to find a new home for your pre-loved pieces, with many different platforms and services to choose from. It’s a faster and much less intimidating way to sell jewellery that gives you more control over the sale, and is easy to do from the comfort of your own home.

After researching and valuing your jewellery, you will need to create a description of the piece that lists its features and any history it has, to give the best impression to a potential customer. You will also need to photograph the jewellery clearly, using a camera or your phone. We recommend that you use a plain, light-coloured background for this, focus on the main part of the piece such as its gemstone, and make sure that the image isn’t blurry.

Once you have the relevant information and images of your piece, you can choose the platform on which you want to sell your jewellery and upload the details. At Jewellery Guru, we offer a specialised service in which our experts will assess, clean and repair your piece once it has been sold, before sending it to its new owner and giving you peace of mind that your sale will happen without a hitch. 

Whether you’re looking to sell a piece of jewellery that you have inherited or are clearing out your personal collection, selling your jewellery is a sustainable way to ensure that pieces are not lost or wasted. As well as making yourself some money, you might help someone else find their dream piece and help to give your unwanted jewellery a new lease of life. 

There are many different options for selling your jewellery, and the process no longer has to be the stressful, drawn-out chore that selling has been in the past. With sellers like Jewellery Guru, you can quickly and efficiently sell your pieces on an expert platform that gives you the best price for your jewellery, with high-quality service guaranteed every step of the way. 
To find out more about how you can sell your preloved pieces with Jewellery Guru, click here or get in contact with us by clicking here.